Be visible where the next buying decisions are made
Search is no longer just happening on Google. AI-based answers open up a new interface for brands. We complement your Google and Meta campaigns with the opportunities of ChatGPT Ads so your brand is present in AI-supported decision-making processes.
01
Search has changed. Marketing must change with it.
Users don't necessarily browse ten different search results pages when looking for answers anymore. They ask, they chat, and AI summarizes, compares, recommends, and helps them decide.
Whether it's selecting B2B software, finding a service provider, or buying a specific product, AI-based interfaces play an increasingly important role in the decision-making process.
The question is no longer only whether you can be found on Google. It is also: do you appear in AI-generated answers?
02
Integrated marketing strategy
We don't believe that a new advertising interface will solve your marketing on its own. We integrate ChatGPT Ads campaigns into your existing digital ecosystem and manage them together with your Google Ads, Meta, SEO, branding, and web activities.
What does this mean in practice?
Which CRM should a 20-person B2B company choose when it is just starting outbound sales?
A 20-person team starting B2B sales should pick a CRM that can be rolled out in days, connects to email and calendar, and does not need a dedicated administrator for reporting. If pipeline visibility matters most, weigh the onboarding support as well.
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- 01
Intent-based presence
We examine the search intent behind user queries and build the campaign strategy on this.
- 02
Omnichannel thinking
We align the messages appearing on AI interfaces with your Google and Meta campaigns so every channel serves the same business goal.
- 03
Testing and optimization
We don't scale blindly. We test, measure, learn, and decide on the next step based on data.
- 04
Conversion-driven technology
The campaign is only half the story. With our IT and development competence, we build landing pages and digital surfaces that generate business results from the attention gained.
03
Data-driven approach, as always
AI marketing holds huge potential. But we don't want to sell you another marketing hype. Prisma's approach is simple:
01/05
Test
02/05
Measure
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Learn
- “Which software should I choose…”
- “Who is the best provider…”
- “Is it worth buying…”
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Your brand
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Optimize
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Scale
First, we examine how the channel is relevant to your target audience and business model.
We launch campaigns within controlled frameworks, continuously analyze performance, and only increase investment based on proven results.
Our goal is for AI marketing not to be an expense, but an investment.
Get ready for the next search era.
Google and Meta remain the foundations of digital marketing. AI-based search is a new opportunity worth testing in time. Let's discuss how ChatGPT Ads can be integrated into your brand's current marketing strategy.
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